Weibo vs Leica Camera AG: Social Networks and the loss of control over corporate brands
An advertising video titled “The Hunt” and aimed at promoting the “Leica experience” raised controversy in China because of a frame showing a lens that mirrors the Tank Man picture portraying the activist that in Tien An Men Square blocked a PRC Tank just refusing to give way. As a result for what has been … Continue reading Weibo vs Leica Camera AG: Social Networks and the loss of control over corporate brands
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